Wednesday, June 19, 2013

Reception

Windows 8 Ultrabooks in a Microsoft Store Reviews

Reviews of the various editions of Windows 8 have been mixed. The Verge said that although Windows 8's emphasis on touch computing was significant and risked alienating desktop users, a "tablet PC with Windows 8 makes an iPad feel immediately out of date" due to the capabilities of the operating system's hybrid model and increased focus on cloud services. In contrast, an ExtremeTech article said it was Microsoft "flailing" and a review in PC Magazine condemned the Metro Interface. Some of the included apps in Windows 8 were considered to be basic and lacking in functionality, but the Xbox apps were praised for their promotion of a multi-platform entertainment experience. Other improvements and features (such as File History, Storage Spaces, and the updated Task Manager) were also regarded as positive changes. Peter Bright of Ars Technica wrote that while its user interface changes may overshadow them, Windows 8's improved performance, updated file manager, new storage functionality, expanded security features, and updated Task Manager were still positive improvements for the operating system. Bright also said that Windows 8's duality towards tablets and traditional PCs was an "extremely ambitious" aspect of the platform as well, but criticized Microsoft for emulating Apple's model of a closed distribution platform when implementing the Windows Store.

The interface of Windows 8 has been the subject of mixed reaction. Bright wrote that the "Edge UI" system of hot corners and edge swiping "wasn't very obvious" due to the lack of instructions provided by the operating system on the functions accessed through the user interface, even by the video tutorial added on the RTM release (which only instructed users to point at corners of the screen or swipe from its sides). Despite this "stumbling block", Bright said that Windows 8's interface worked well in some places, but began to feel incoherent when switching between the "Metro" and desktop environments, sometimes through inconsistent means. Tom Warren of The Verge wrote that the new interface was "as stunning as it is surprising", contributing to an "incredibly personal" experience once it is customized by the user, but had a steep learning curve, and was awkward to use with a keyboard and mouse. He noted that while forcing all users to use the new touch-oriented interface was a risky move for Microsoft as a whole, it was necessary in order to push development of apps for the Windows Store. Others, such as Adrian Kingsley-Hughes from ZDNet, did not take the new interface well, and wrote that Windows 8's "design failures, particularly with 'Metro UI', will likely be its downfall."

Several notable video game developers criticized Microsoft for making its Windows Store a closed platform subject to its own regulations, as it conflicted with their view of the PC as an open platform. Markus "Notch" Persson, Gabe Newell (co-founder of Valve Corporation and developer of software distribution platform Steam), and Rob Pardo from Activision Blizzard voiced concern about the closed nature of the Windows Store. However, Tom Warren of The Verge stated that Microsoft's addition of the Store was simply responding to the success of both Apple and Google in pursuing the "curated application store approach."

In 2013, Frank X. Shaw, a Microsoft corporate vice president, said that while many of the negative reviews were extreme, it was a "good thing" that Microsoft was "listening to feedback and improving a product".

Market share

Microsoft says that 4 million users upgraded to Windows 8 over the weekend after its release, which CNET says was well below Microsoft's internal projections and have been described inside the company as disappointing.

On November 27, 2012, Microsoft announced that it has sold 40 million licenses of Windows 8 in the first month, surpassing the pace of Windows 7.

However, according to research firm NPD, sales of devices running Windows in the United States have declined 21 percent compared to the same time period in 2011. As the holiday shopping season wrapped up, Windows 8 sales continued to lag, even as Apple reported brisk sales. The market research firm IDC reported an overall drop in PC sales for the quarter, and said the drop may have been partly due to consumer reluctance to embrace the new features of the OS and poor support from OEM for these features. This capped the first year of declining PC sales to the Asia Pacific region, as consumers bought more mobile products from Apple and Android than PCs with Microsoft's OS.

Windows 8 had a 3.84% usage rate according to numbers posted in May 2013 by Net Applications, with usage on a steady upward trajectory. However, intake of Windows 8 still lags behind that of Windows Vista and Windows 7 at the same point in their release cycles. Windows 8's tablet market share has also been growing steadily, with 7.4% of tablets running Windows in Q1 2013 according to Strategy Analytics, up from nothing just a year before. However, this was still well below Android and iOS, which posted 43.4% and 48.2% market share respectively.

In March 2013, Microsoft also amended its certification requirements to allow tablets to use the 1024x768 resolution as a minimum; this change is expected to allow the production of certified Windows 8 tablets in smaller form factors—a market which is currently dominated by Android-based tablets. Despite the reaction of industry experts, Microsoft reported that they had sold 100 million licenses in the first six months. This matched sales of Windows 7 over a similar period.

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